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Published 2 July 2025
Renting a sports car for photo and content production
How brands, photographers and creators use a rented sports car to produce content that stops the scroll.

More and more customers rent from us not to drive far, but to produce content. Here is what to know.
Why rent instead of own
- You pay for a day, not for insurance, depreciation and maintenance.
- You can change car between projects and keep the feed varied.
- Cars arrive freshly washed and prepared, so no detailing on set.
Pick the car for your colour profile
- Want deep, dark frames? Choose a dark car and shoot in blue hour or a garage.
- Need contrast and reflections? Wet asphalt and street lighting give the most character.
- Is the car a background element behind a model? Choose a calm, elegant profile like the Panamera or Ghost.
Practical on set
- 01Book a full day if you move between several locations.
- 02Budget 100–150 km when shooting around Oslo.
- 03No smoking, no tape on the paint, no equipment placed on the bonnet.
- 04Any driving on camera must be legal and on public roads.
Commercial use
Content produced with the car may be used commercially. Tell us in advance if it's a large production, and we'll arrange pickup and return around your schedule.
